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ICO investors impressed by image amid lack of information

ICO investors impressed by image amid lack of information

Those looking to raise money in an initial coin offering (ICO) online might find investors are more impressed with their suit and a smile rather than their product or plan. That’s according to a study from the University of Bath which has found that success of ICOs is about how confident the team looks including digital visual cues, such as expressions, poses and clothing.






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