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Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV?

Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV? | AdExchanger

Comcast’s FreeWheel ad server business has been developing a blockchain-based data onboarding service called Blockgraph since December 2018. The system is finally ready for a broader push into the TV ad industry, said Blockgraph GM Jason Manningham. Last year, Blockgraph ran the first campaign where a marketer’s first-party CRM data was directly matched to a…







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